Capturing Entry-Level Technician’s Interest in Collision Careers
As the collision repair industry continues to search for new ways to connect available jobs and talented workers, job fairs are often the front lines of introducing entry-level candidates to what careers in our industry look like. The types of businesses at these job fairs and how they present career opportunities available in their operations, are often the first impression an entry-level tech gets of a collision repair career path.
So how do make the best impression?
- Have a Clear Explanation of Your Shop’s Career Path – remember most of the attendees at these career fairs are tech school students or entry-level techs who don’t know what to expect when actually working in the shop. They have been told over and over again how much money they can make in collision repair, and all about the technician shortage that will allow them to “write their own pay check.” What they are uncertain about is how long it will take to get there and what steps will they go through when they walk into the shop to become a master technician. If your shop has apprenticeship programs (click here to view Talent Monger’s Sample Apprenticeship Program) have a synopsis on paper to give the candidates so they can tangibly consider how it will work for them.
- Promote the Benefits of a Collision Industry Career in General – the reality is most of the students/techs you will speak with a job fair will not be hired at your shop from a job fair. It is important that all industry stakeholders that attend these fairs are promoting a message of the overall benefits of a collision career. Even though they may not take the entry-level job at your shop, these candidates may be a future employee later in their career if we can get them in the door.
- Ask Questions to Find Out What They May Be Concerned About – make sure it is a two-sided conversation. Try to dig a little deeper and ask the student what their interest level in a collision career is, what reservations they may have, what they consider to be roadblocks to a collision career. Remember, every new technician that joins our industry and makes a positive impact only helps all of us!